SMART ROUTING

Route critical alerts
to the right person instantly

Set time-based escalation workflows to avoid delays and alert fatigue. Configure rules based on duration, time, and severity—ensuring every alert reaches the right person.

Time-based escalation workflow showing automatic tier progression and response time metrics

Faster Incident Response

Time-based escalation ensures alerts never go unacknowledged. Reduce MTTR—someone always responds.

Escalation workflow visualization showing multi-tier alert routing

Coordinate Crisis Response

Predefined escalation paths activate automatically. From first alert to full team mobilization in minutes.

Severity-based routing configuration showing P1, P2, P3 alert paths to different teams

Match Alerts to Severity

Route by severity level. P1 incidents wake up the on-call lead. P3 issues wait for business hours.

Multi-channel notification options showing email, SMS, phone, Slack, and PagerDuty integrations

Multi-Channel Alerting

Email, SMS, phone calls, Slack, PagerDuty, and 20+ integrations. Start with Slack, escalate to phone calls.

Flexible rules for every escalation scenario

Escalation rules configuration showing time-based, schedule-based, and severity-based routing options

Escalation policies
for every scenario

After-Hours Coverage

Auto-escalate to backup when primary on-call doesn't respond.

Severity-Based Routing

P1 wakes the lead. P3 waits for business hours.

Team Handoffs

Route to different teams based on service or time zone.

Manager Escalation

Notify managers after repeated unacknowledged alerts.

Multi-Channel Progression

Start with Slack, escalate to SMS, then phone call.

Holiday Schedules

Override routing during holidays or maintenance windows.

Complete control over
your alert routing

Bubobot escalation policies give you the flexibility to build workflows that match how your team actually operates—from simple escalation chains to complex multi-team routing.

View Full Documentation

Multi-Channel Alerts

Email, SMS, phone, Slack, webhooks, and push notifications.

20+ Integrations

PagerDuty, OpsGenie, Teams, Discord, and custom webhooks.

Smart Noise Reduction

Only escalate when issues persist past your thresholds.

Repeat Notifications

Keep notifying until acknowledged with custom intervals.

Maintenance Suppression

Auto-suppress alerts during scheduled maintenance.

Escalation History

Full audit trail for post-mortems and compliance.

Trusted by teams with zero tolerance for missed alerts

Datagram
Bubobot's escalation policies ensure our on-call engineers get notified immediately—first Slack, then SMS, then phone call. No alert goes unnoticed.

Datagram Engineering Team

Faba Technology
We set up escalation rules once—now critical alerts auto-route to the right engineer. No more Slack messages getting buried at 3 AM.

Faba Technology Team

Xperise
The instant Slack alerts mean our on-call team can respond to issues even at 3 AM—before customers see failed transactions.

Xperise Engineering Team

Still hoping someone sees the alert?

UptimeRobot doesn't offer escalation policies at any price. Bubobot includes them free. Never miss a critical alert again.